01Attract
- Paid ads
- Creative strategy and testing
- Organic social management
- Content strategy
- Content scripting
- Content production
- Brand and design
- Newsletter growth
- Affiliate programmes
Revenue generated for our partners.
We build and scale
7 and 8 figure
creator businesses.
Growth partners for founders, experts and creators to monetise their audience and expertise, and scale to 7 and 8 figures.
Average revenue increase within 12 months.
Total webinar registrations.
Ad creatives produced in-house.
You've already
achieved a lot.
You built an audience, a product people buy and a name people trust. Plenty of founders never get past that.
Then you hit
the glass ceiling.
Growth slows down, and the reasons are almost always the same:
Keep scrolling to break through
To build a 7 & 8 figure business
you need
you need a system.
A system that turns your expertise into predictable revenue, so you can scale without everything depending on you.
- Predictable revenue.
- Products & funnels you can scale.
- A business that can run without you
Glass ceiling“I know there's a much bigger business in here.”“I never had predictability in my revenue.”“Everything still runs through me.”“My organic reach isn't what it used to be.”“I don't really know my numbers.”“I want to scale without managing a big team.”“I've got an audience, but I've never turned it into paid growth.”
Full-funnel activation,
run as one system.
Every stage, from the first time someone sees you to the day they buy again, is built, tracked and improved together.
Scale to 7 and 8 figures with the Launchpad Growth System
- Level 01
Attract
Get your ICP's attention with organic content, paid ads, partnerships and systemized acquisition.
- Level 02
Capture
Capture every lead with newsletters, funnels, landing pages and lead magnets, all tracked from the first click.
- Level 03
Nurture
Build trust with email and SMS, masterclasses, live events and community.
- Level 04
Convert
Turn leads into customers with the right offers, live presentations, sales calls and offer pages.
- Level 05
Deliver and scale
Deliver a product people rave about, then grow lifetime value with retention, ascension, repeatable playbooks feeding it all back into marketing.
A few recent results
from our partners.
We invest in a small number of partners at a time: founders scaling from 7 to 8 figures, and experts building a product with a clear path to get there.
We launch and scale cohortscoursescommunitiescoaching programmesmembershipsmastermindsSaaS productslive eventspaid newsletters
Chris Donnelly
Personal Branding and Business Growth
Serial entrepreneur who has built and scaled three 8-figure businesses and one 9-figure business.
6.5x ROAS on the first cohort. Then full ownership of marketing, sales and product.
ROAS, first cohort
Joseph McClendon III
Health and Fitness
Performance coach who has taught over 6 million people worldwide on mindset, health and longevity.
16x ROAS on launch. From zero to launch in 2 months.
ROAS on launch
Months to launch
Nicolas Boucher
AI Finance
World's leading expert in AI finance, with a community of 3,000+ senior finance leaders.
$50K → $650K a month. In around 9 months.
A month
Months
Jo Bird
Personal Branding
An award-winning speaker and former Gymshark creative who helps ambitious organisations turn a founder's mission into a brand and culture people genuinely believe in.
$30K first launch, $0 ad spend. Her first launch with us.
First launch
Ad spend
One team, in-house, across
every stage.
One team running the whole funnel as a single system, with every stage working together and learning from the others.
This is how you scale to 7 and 8 figures.
02Capture
- Funnel strategy and mapping
- Funnel builds
- Landing pages
- Lead magnets
- Registration and application pages
- Comment-to-DM automations
- CRM setup
- Tracking and attribution
03Nurture
- Email and SMS sequences
- Webinar strategy and scripting
- Live and evergreen webinars
- Masterclasses
- Challenges
- Live events
- Launch planning
- Show-up rate optimisation
04Convert
- Offer and pricing
- Sales process design
- Sales scripting and testing
- Setter and closer teams
- DM setting
- Sales team hiring and training
- Sales pages and checkout
- Conversion rate optimisation (CRO)
- Follow-up sequences
05Deliver and scale
- Customer research
- Product development
- Offer strategy
- Value ladder and ascension
- Onboarding
- Community
- Customer success
- Retention
- Reporting and data
Two ways to
partner with us.
01
Growth Partner
- Who it's for
- Founders and experts typically doing 7 figures a year with a proven, scalable offer, or with an audience big enough that the path to 7 figures is already clear.
- Your current situation
- You know there's an 8-figure business here. Right now it's inconsistent, it depends on you, and you need a proven system to scale it.
- What we do
- Our team runs your entire funnel end to end, from strategy through to execution.
- What you do
- You stay the face of the business while our team runs the machine behind it.
- The goal
- Scale to 8 figures without running the day-to-day.
02
Consultancy Partner
- Who it's for
- You've got a proven offer that customers already pay for, and you're bringing in $20K to $75K a month.
- Your current situation
- Some months are great and others are quiet, you're wearing all the hats and you don't have a clear plan to get past where you are.
- What we do
- We diagnose your funnel, build your roadmap and coach your team through every stage of it, with access to our unique tools and frameworks that have scaled $34m of revenue for creator businesses.
- What you do
- You and your team execute, with us guiding every step.
- The goal
- Reach 7 figures with predictable, repeatable revenue.
Fit depends on your revenue, business setup and capacity, not one number. We'll tell you honestly which one suits you.
Work with usThe people behind
the system.
Our story
We've scaled our own businesses, grown audiences of over 200,000 each and helped partners generate millions in revenue.
Over the past 15 years we kept coming back to the same thing: you can't fix growth with one channel. Ads alone, sales alone or organic alone all hit the same ceiling.
So we built the Launchpad Growth System, and a 12-strong team to run it for our partners.
We run their growth like it's our own.
Co-founder
Tom Pestridge
Started out in agency, leading growth for travel and SaaS brands. Has since taken multiple businesses from zero to $10M+ a year as their full growth partner, and built an audience of 200K+ on LinkedIn.
Message on LinkedIn
Co-founder
Dan Mian
Started out as a performance marketer in corporate for a $20bn brand, scaling start-ups in their innovation team. Grew his own career coaching business to mid-6 figures while working full time, and built an audience of 200K+ on LinkedIn.
Message on LinkedInThe team
Specialists across every stage of the funnel, working together on every partner.
- Paid media
- Creative and design
- Content
- Video editing
- Copywriting
- Funnels and automation
- AI and systems
- Sales
- Customer success